I build and scale full-funnel marketing engines that turn complex healthcare technology into clear narratives — and qualified pipeline. 7+ years turning content into measurable growth.
A few of the teams, brands, and institutions I've helped grow.
I'm a marketing leader with 7+ years building and scaling programs that accelerate growth for SaaS, technology, and B2B brands — most recently across 20+ healthcare sub-brands as Head of Marketing at WRS Health.
I'm known for translating complex ideas into clear, high-impact narratives that drive awareness, engagement, and qualified pipeline. I build full-funnel systems from the ground up — aligning brand voice, strategic messaging, and campaign frameworks to real business outcomes.
I lead cross-functional teams, architect multi-channel content ecosystems, and lean into AI to expand marketing productivity. I've been trusted and endorsed by industry leaders to establish and improve revenue engines.
From first-ever content programs to full marketing departments — here's where I've driven measurable growth.
Leading the full marketing department — revops, content, digital strategy, AI framework, and web dev — aligning 20+ sub-brands with top-line business priorities and expanding organic growth across entities.
Built WRS Health's first centralized content marketing program serving 20+ subsidiary brands across medical specialties — establishing unified brand voice and scalable, AI-driven workflows.
Built the content marketing function from the ground up with the VP of Marketing — defining strategy, OKRs, and tone of voice, and launching long-form initiatives that positioned Memora as a trusted thought leader.
Partnered with the Senior VP of Marketing to create content strategies that advanced the buyer journey and strengthened engagement at every funnel stage — collaborating across product, communications, and analytics to position Press Ganey as a leader in patient experience.
Owned marketing and business development for a B2B company transitioning to profitability — building brand identity, optimizing partnerships, and expanding revenue through integrated content and sales.
A snapshot of outcomes across content, demand generation, and revenue growth.
Grew live webinar attendance from 30 to over 100 attendees per event within a year at WRS Health.
Quarter-over-quarter lead generation growth in Q1 2025 by building a full-funnel content engine.
Increase in sales-qualified leads within one month using a new AI-enabled campaign system.
Rebuilt web-dev processes to deploy 44 landing pages a week across 22 brand sites.
Organic traffic increase within one month at Memora Health via technical and content SEO.
Unified brand voice and content systems across 20+ healthcare sub-brands and specialties.
Ghostwritten op-eds in national outlets, brand-building blogs, media placements, website builds, and original research — a selection across the work I've led.
Podcast and video interviews, plus featured speaking — where I share how B2B brands turn content into demand.
Whether you're scaling a HealthTech brand or building a marketing function from scratch, I'd love to talk about what's possible. Based in New Jersey — open to remote and hybrid roles.
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